Arturo Noriega


FOUNDER & Chief Executive Officer

Arturo has more than 20 years of work experience as a management consultant, specializing in economic development, strategy, governance, risk management, finance, and organizational change management. He has earned an MBA in Strategic Management and Leadership from Peter F. Drucker School of Management at Claremont Graduate University and a BA in Economics as well as a concentration in Finance from Haas School of Business of U.C Berkeley.

Naldo Peliks



Naldo is responsible for developing Centro’s operational capacities, leading the organization’s advisory services, and overseeing product development. He brings 14 years of business strategy and product development experience in technology, banking, retail, and education. Naldo has a BA from the University of San Francisco and an MBA from IE Business School in Madrid, Spain.

DJ Healy



DJ is responsible for managing the Entrepreneur Readiness Program and developing educational content from Centro’s mobile apps. He brings over eight years of experience as a professional trainer and advisor, having worked with organizations in the education, economic development and governments sectors. Daniel has a BA in International Affairs from the University of Colorado and an MBA from the Peter F. Drucker School of Management at Claremont Graduate University.

Damanbir Singh



Damanbir is responsible for development of relationships with funders through presentations, personal meetings and regular communications. As part of his role, he also searches for potential funders such as corporations, family foundations and individuals for supporting Centro’s programs and initiatives, nationally and internationally. Damanbir brings in a mixed bag of experience having worked in finance, startups, education and small family businesses. Damanbir has a MBA from University of San Francisco and MS in International Management from Portland State University.

Estefania Cardona

Customer Success & Partnerships

Estefania leads our Customer Success and is one of our bilingual Entrepreneurship Trainers. She has a degree in International Business, a postgraduate in Creative Intervention and is an experienced social entrepreneur. Her work in multicultural environments and interdisciplinary projects in the United States, Colombia, Canada, and England is paramount experience she brings forth to our trainings for the Bay Area's Latino community.

Hope Lehman

Hope Lehman

Entrepreneurship Trainer

Hope leads our Oakland Basic Entrepreneurship Program. She is a passionate social entrepreneur with 7 years experience in the non-profit, small business, and tech diversity sector. She double majored in Feminist Studies and Sociology at the University of California, Santa Cruz and is a proud graduate of the Centro Entrepreneurship Readiness Program. She owns and operates two local businesses Fresh to Def Collective and Just BE. Her vision is to create a world grounded in equity through entrepreneurship, technology, and art.

Carlo Arellano

Entrepreneurship Trainer

Carlo leads our Spanish Basic Entrepreneurship Program in Oakland. Before, he spent three years in Mexico City helping small and medium-size businesses increase their productivity and competitiveness in collaboration with the Secretaría del Trabajo y Fomento al Empleo. Carlo also grew up in an entrepreneurial family, and this very personal experience is what inspired him and led him into the field. He also has a degree in Economy and a Postgraduate in Globalization and International Economy from the Universidad Nacional Autónoma de México (UNAM). 

Maria Tamellini

Entrepreneurship Trainer

Maria leads our Basic Entrepreneurship Program in Portuguese and English in San Jose. She is a multi-faceted and experienced small business owner, she is also a business mentor and educator with a deep passion for programs aiming to reduce inequalities, empower women and promote sustainable steps towards social inclusion and economic empowerment. She has an MBA in sustainability management, an International Certification in Social Business and is a Goldman Sachs Foundation 10.000 Women Entrepreneur Graduate.

Diego Zapata

Entrepreneurship Trainer

Diego leads our Spanish Basic Entrepreneurship Program in San Jose. He is currently launching his own business - a consulting company specialized in quality management and processes development. He gained his entrepreneurial skills working at his family business for more than 8 years in Colombia. And now his goal is to transfer this knowledge and experiences to the Latino entrepreneurial community in the Bay Area.

Susie Sullivan


Financial Manager

Susie leads Centro's financial and human resource operations. She has over 11 years of experience in accounting, business operations and project management with a wide-range of small businesses. Susie is focused on supporting money-mindfulness for women-owned companies, creative professionals, and socially responsible businesses. She is currently completing her BS in Business with an emphasis in Accounting from Portland State University. 

Michael Watson

Lead Developer & Engineer Advisor

Michael oversees the engineering of Centro's mobile apps. His extensive experience with Microsoft's Xamarin and Azure platforms has been instrumental in helping Centro create a scaleable platform. Michael has a BS in Mechanical Engineering from UC Santa Barbara and an MBA from Santa Clara University.

Frank Stokes

SoutherN California Entrepreneurship Trainer

Frank supports Centro’s partners and entrepreneurship trainings in Southern California. He has over twenty-five years of experience in Business and Entrepreneurial Development, and is the founder of El Camino College Business & Entrepreneurial Success Training (BEST) - an award-winning boot-camp program for new business owners. Frank is a graduate of the Tuck Business School at Dartmouth College Executive Education Program, author of “A Business Mind” in Boys To Men: 31 Days Of Wisdom, and has been published frequently in the Los Angeles Times Business Section, and the Bloomberg Business Week “Smart Answers” columns.



Fernando supports Centro's partners and activities in Brazil. He is an experienced business coach, certified by the Brazilian Society of Coaching (SBC), as well as by Empretec (a United Nations entrepreneurship program) to be an International Master Trainer. In addition to onboarding trainers in Brazil, he was also responsible for implementing Empretec in Africa, Asia, Europe and Latin America. He is a Sebrae consultant and has served as a visiting professor for MBA courses. He earned a degree in Advertising from Universidade Federal Fluminense.

Join Our Team

Would you like to join the Centro team?

View our current opening positions.

Our Board & Advisors

Cecily Drucker, Strategic Advisor

Simone Harvey, Board Member

Liliana Gil, Strategic Advisor

Gabriel Jimenez, Google Ambassador

Liliana Peliks, Marketing Advisor

Carly Perera, Board Member

Steve Petersen, Board Member

Doug Wheeler, GSBI Strategic Advisor

Michael Wray, GSBI Strategic Advisor